Email marketing can be a powerful tool for WordPress site owners to connect with their audience and promote their content, products, or services. There are several reasons why WordPress site owners might want to use email marketing software:
- Targeted communication: Email marketing software allows you to segment your email list based on factors such as subscriber behavior, demographics, and interests. This means you can send targeted, personalized messages to different groups of subscribers, which can lead to higher engagement and conversion rates.
- Increased reach: Email marketing can help you reach more people than other forms of online marketing, such as social media. Many people check their email regularly, and they may be more likely to see and act on your message than if it were posted on a social media platform.
- Measurable results: With email marketing software, you can track important metrics such as open and click-through rates, which can give you insight into the performance of your campaigns and help you improve them over time.
- Cost-effective: Email marketing can be a relatively low-cost way to promote your content and reach a large number of people. Most email marketing platforms offer free or low-cost plans for small business and blogs, and many features that are essential for the campaign are included in it.
- Building Relationship: Email marketing is a great way to build relationships with your audience. By consistently sending relevant and valuable content to your subscribers, you can establish yourself as a thought leader in your industry and establish trust with your audience.
It’s important to note that while using email marketing software can be beneficial, it’s also important to be compliant with laws regarding email marketing and to obtain explicit consent from your audience before sending them emails.
With so many email marketing services available, it can be overwhelming to choose the best one for your business. To help you make an informed decision, here are some of the best email marketing services for small businesses:
Constant Contact is one of the most popular email marketing services for small businesses. With its user-friendly interface, it’s easy to create professional-looking emails and manage your contact list. Additionally, Constant Contact offers a wide range of features including automation, A/B testing, and integrations with other popular marketing tools.
The official plugin has relatively poor reviews, however there is also an unofficial plugin that fairs slightly better.
MailChimp is another widely-used email marketing service that’s popular among small businesses. It offers a free plan for businesses with fewer than 2,000 subscribers, making it an affordable option for businesses just starting out with email marketing. Additionally, MailChimp provides a variety of email templates and drag-and-drop design features, making it easy to create visually-appealing emails.
Once again, the official Mailchimp plugin doesn’t have great reviews, but there are alternatives such as the well-reviewed MC4WP. There’s also a separate official plugin for WooCommerce which has much better reviews.
GetResponse is a comprehensive email marketing service that offers a range of features to help you grow your business. It has a wide selection of email templates, as well as a built-in landing page and webinar platform. Additionally, its automation workflows allow you to create targeted email campaigns based on subscriber behavior and interests.
AWeber is a popular email marketing service that offers a wide range of features to help you grow your business. It provides a variety of email templates, as well as drag-and-drop design features and a wide range of automation options. Additionally, AWeber’s analytics features allow you to track the performance of your campaigns and make data-driven decisions.
At this point, it feels customary that official plugins for such services are poorly reviewed. There are no stand-out third party alternatives either unless you go with a form plugin, such as the excellent Forminator.
Campaign Monitor is an email marketing service that is great for businesses looking for a more streamlined approach. It offers a variety of email templates, as well as a drag-and-drop design feature, but doesn’t provide the same level of automation options as some of the other services on this list. However, it does offer advanced reporting, and the ability to segment your audience for targeted marketing.
The first party plugin is the worst of the bunch when it comes to reviews, but fortunately there’s support in Forminator, although this is quite a heavy solution if you only want a simple sign up form.
Drip is an email marketing service specifically tailored for ecommerce businesses, allowing you to personalize your emails based on subscriber behavior and actions, from abandoned carts to purchase history. It also has a wide range of automation workflows, that you can trigger based on customer interactions, like abandoned carts and purchases.
Although it only has a few reviews, their first party plugin scores well, and they also have a specific WooCommerce plugin.
ConvertKit is an email marketing service that’s tailored to bloggers and content creators. It has a simple and intuitive interface and offers a wide range of automation options, making it easy to create targeted email campaigns and nurture your subscribers. Additionally, it has features such as tag-based automation, which helps you manage your subscriber list more effectively.
Saving the best til last, ConvertKit’s first-party WordPress plugin has the best reviews out of the services we’ve mentioned. They also have a specific WooCommerce plugin.
Wrapping it up
Ultimately, the best email marketing service for your small business will depend on your specific needs and goals. By considering the features and pricing of each service, you can choose the one that’s best suited for your business.
By using email marketing, you can reach out to your target audience in a personalized way, and drive traffic and sales to your business. Remember to always abide by the laws, such as CAN-SPAM, and make sure that your recipients opted-in to your mailing list.
Have we missed any killer plugins or services? do let us know in the comments.